“I want to optimize my marketing machine”
If you have marketing operations in place, but you think they could use some improvements, we have something which might help. It doesn’t take long for your technology to become obsolete, for technology to be mishandled, or for your employee’s expertise to become out of date. Having the right tools and the right training can improve everything from team efficiency to employee morale.
Do any of these challenges sound familiar?
“We need different marketing technologies”
Whether you inherited an older platform that just isn’t right for the job or your marketing automation platform no longer suits the campaigns you are producing, sometimes you just need a new system. You want to get the best tools for your work, but nobody can agree on what your marketing tech stack should even do. With examples and templates from past successes, we can help you choose and implement the right platform for your needs, as well as ensure your employees are trained to successfully use the tools.
“We need to know what we’re missing”
Our experts can provide a bird’s eye view of your operations and help you ascertain how your marketing technology can best fulfill your strategic objectives. We usually start with a marketing operations health check, which then establishes a clear road map for your success. You will be amazed what you will discover.
“Our marketing technologies do not integrate properly and our data is not consistent”
With so many different tools available to marketers, there’s a very high chance that they will come into conflict with each other. You need a marketing machine that is not only built with the best tools and technologies, but also communicates well with everything else.
With our expertise in best practices and compatibilities, we can help you build 1-2-3 processes that can easily be followed. By helping you design a marketing road map, we will help smooth out your automatic operations and deliver data that is clear and consistent.
“Our marketing team is not aligned with our sales team”
The needs of modern marketers are not always understood by other departments, especially sales. Time and resources are wasted explaining problems and working requests that should be spent generating leads and contributing to the bottom line. You need to be able to communicate clearly and quickly with other stakeholders in order to maintain your focus. We help you integrate your people, processes, systems and workflows with the other relevant departments, developing communications procedures and training both practitioners and executives so that you are all on the same page. We believe revenue should be that focus. Less conflict means happier employees with more energy to dedicate to delivering results and revenue
Fill out the form to get in touch and secure marketing operations expertise for your organization.